ATHENS — Georgia athletic director Josh Brooks announced at Wednesday’s athletic board meeting that Georgia would be selling beer at Sanford Stadium starting in the fall of 2024.

Georgia already sells beer at basketball and baseball games. Georgia becomes the last of the 16 SEC schools to sell beer in the stadium, with Auburn also recently announcing it would do the same.

Georgia will only sell beer and seltzers in the stadium, as it is not looking to expand to wine and liquor.

“We wanted to be methodical about it, wanted to take our time to do it right. It wasn’t a race to just do something without proper preparation,” Brooks said. “I felt like by having a couple years to sell it at Stegeman, do it at baseball last year, we were able to work through some of the logistical challenges of it and be better prepared. It’s not something you want to rush into it. During that same time, we were able to take a lot of notes from our peers, the things that they went through, best practices. I feel we’re ready and prepared to take that on this fall.”

Brooks noted that Georgia wanted to wait until the completion of construction in Sanford Stadium, which is set to be done in August of 2024, meaning beer will not be available for G-Day. Phase one of construction was finished this past August, and phase two began in November, following the completion of Georgia’s home schedule.

Brooks added that beer would not be sold following the end of the third quarter. Patrons will be allowed to purchase at most two beers at a time. All servers will have proper training.

Brooks did not give any details regarding further prices, adding that it would be fair.

“It’s going to reasonable, but at the same time, in all honestly, as much as we’ve talked about concessions being family-friendly and trying to take care of a family of four or five come to a game, this isn’t something where I feel that price or making it ‘cheap’ is important,” Brooks said. “This is a luxury item, not a necessity item, so it’s not going to be something we value price. It will be fair and in line with most of our peers, but this is something we put a thought process on in making it a value item.”

Georgia’s first home game comes against Tennessee Tech on Sept. 7. Georgia also has home games against Auburn, Mississippi State, Tennessee, UMass and Georgia Tech.