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Georgia football culture paramount for Kirby Smart, Kearis Jackson

ATHENS — Kearis Jackson is certainly capable of putting in better numbers than he has in 2022. You don’t make the kind of catches he did on Saturday for Georgia without having some sort of ability.

Through 10 games, Jackson has just 18 catches for 246 yards. He’s fifth on the team in yards and is currently looking up at running back Kenny McIntosh and tight ends Brock Bowers and Darnell Washington on the receptions leaderboard.

Yet Jackson isn’t all that bothered by his role in the offense. There’s something else that bugs and it really helps explain why this Georgia team is playing as well as it has this season.

“I’m here to win games. I’m not here to have 1,000 yards, 20 touchdowns,” Jackson said. “I know I wanted to come in for that, I would have went somewhere else, but I’m trying to put championship years on our walls and trying to be a national champion, an SEC champion, so whatever Coach Monken feels like is going to put us in the best position to win, I’m down for it. I’m a team player.

“When you have guys like that on your team, that’s what makes you successful. You can’t have selfish guys on your team because that just brings the negative energy around the offense.”

Jackson’s comments perfectly crystalize the importance of connection and why winning matters more than personal glory. In speaking with reporters on Monday, Jackson chuckled at the fact that he’s never won an SEC title in his five seasons at Georgia. With his birthday always falling during the week of the game, the wide receiver hopes to finally celebrate one this season.

Georgia will take on LSU on Dec. 3 in the 2022 SEC Championship Game. The Bulldogs have now made it to the SEC championship game for the fifth time in the last six seasons, something only Steve Spurrier’s Florida program has done since the SEC championship game came into existence in 1992.

In that span, Georgia has just one SEC title though. So you can understand why winning the SEC East does so little for this group of Georgia players.

They know they’re playing for bigger goals. It’s why the Georgia social media account doesn’t celebrate having the No. 1 ranking in any of the polls or why the team is more focused on beating Kentucky this week than prepping for LSU.

Jackson is far from the only Georgia player that could gripe about their numbers. If you wanted to make the case that Bowers should have far better numbers than he has on the season, you wouldn’t be wrong. A season ago he had 13 touchdown catches, yet to this point he has just four.

But Bowers, like Jackson, so perfectly fits the team culture that Smart has built. One that involves making personal sacrifices for the betterment of the team.

That isn’t always going to fly with every player in the program. Jermaine Johnson transferred out of Georgia because he felt he needed to put up better numbers to help his NFL draft numbers. Wide receiver Jermaine Burton largely made the same decision this past offseason when he left for Alabama.

Related: Georgia football winners and losers following SEC East-clinching win

To this point, Burton is having a better statistical season than Jackson. But Burton’s team won’t be playing for the SEC championship and likely has no shot at making the College Football Playoff.

Jackson wouldn’t make that deal. Most guys on the current Georgia team wouldn’t either. But Smart knows that some will, even if the Georgia coach spends more and more time trying to find guys who fit Georgia’s culture during the recruiting process.

“I don’t know that we’re better at it,” Smart said. “There’s no written script or perfect DNA quality that you say. You assume all players you sign are unselfish and care about the program and want to be here no matter what, but let’s be realistic, that’s probably not going to be the case.

“So you do the best job you can and you try to move that needle while they’re here because I don’t think that people are where you can’t change. I think you develop that and you get buy-in and you sell it through your older players, and the older players sell it to the younger players, and you win some and you lose some.”

Many of the contributors on this team were younger players on last season’s team. They saw the sacrifices made by Nakobe Dean, Jamaree Salyer and others. So now they know to do the same as Jamon Dumas-Johnson and Broderick Jones have stepped into bigger roles on this team.

Georgia won the national championship last year, its first since 1980. It would be easy to see Georgia getting fat off past success and having a comparatively down season. Consider Nick Saban’s 2010 team at Alabama went 10-3 after its first championship. LSU, which saw a similar NFL draft exodus off its 2019 team, went just 5-5 in its follow-up

The Bulldogs meanwhile are once again the No. 1 team in the country. There’s still a long way to go if the Bulldogs are going to repeat, something that hasn’t been done since the College Football Playoff started.

For as much as members of this Georgia team have already sacrificed, more will be needed. Players like Jackson understand and exemplify that fact.

It’s why the team culture is so strong and Georgia is so well-positioned to contend for championships in both the present and future.

“I mean, it’s the pitfall of every profession or everything people do in society is being able to repeat habits and can you do that,” Smart said. “Can you do what you do better than the people in your profession on a daily basis and not get bored with monotony? It’s hard to sustain anything in life, in your career, whatever it is. And if you want to be the best sports writer, you want to be the best broadcaster, you got to do it better than the other people in your profession.

“You got to do that by recreating yourself, by consistently outworking someone, and sometimes people get comfortable. When you get comfortable, you don’t always, you’re not always at your best. We’re trying our best to be at our best. That’s our job. The challenge is how do you do that better than the team you’re up against.”

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