ATHENS — Now that he has retired as head football coach at Virginia Tech and his son is coaching at Georgia, Frank Beamer is spending a lot more time at his longtime home on Lake Oconee.

That has not escaped the notice of the good folks at VisitLakeOconee.com, and they recently capitalized on it by including Coach Beamer in a promotional video on lake living on Lake Oconee. Matt Chastain, creative director at Prolifik Marketing and an Athens resident, played golf with Beamer and produced the video.

Ever the Bulldog, Chastain coached Beamer on how Georgia people “call the Dawgs.” It’s an entertaining video on its own, but fast-forward to the 3:00 mark if you just want see how well Beamer barks.